Everybody Wants to Rule the Jingle

I read an article this morning that basically said pop hits such as Coldplay's new song for the Ipod commercial are taking over the job traditionally held by jingles. So basically the singles they're producing are replacing the need for jingle houses. If that's the case, then that's a damn shame. I mean the following lyrics from Coldplay...."I used to roll the dice, feel the fear in my enemies eyes" can't do a product justice like "a double pleasure waiting for you, a double pleasure from doublemint gum...double fresh, double smooth, double delicious to chew." Right? Unless of course Coldplay is featured in Grand Theft Auto IV's new advertising, then consider my argument null and void. WTF? It just so happens that Coldplay and Grand Theft Auto are connected! Grand Theft Auto just edged out Coldplay's Violet Hill in number of internet searches. This might be a sign that jingles are dead. And if that's the case, I'm releasing the crazies from The Strangers on your ass, Chris Martin. And then you, too, Charlie Sheen. But that's just for fun.