How to Jingle

I looked at howtodothings.com to see how I, and you of course, can write a jingle. I have to say, some of these tips are absolutely brilliant and have cracked the mysterious code to getting people to do things. So put down the roofies, I've listed a few of their choice tips on how to jingle your way to success!

1. "Use repetition: Hearing a name in relation to a product lodges it in the memory. The old cigarette commercial: 'Have a Lark, have a Lark, have a Lark today!' uses repetition"....Proof that nicotine and dangerous addictive substances had nothing to do with cigarette purchases.

2. "Set your slogan to a tune: There is much evidence to show that we remember tunes better than mere words. That's why a jingle is generally much easier to remember than just a slogan." Please write that down: Jingles require music.

3. "Use onomatopoeia: This is a big word... It just means words that mimic sounds, like buzz, ring, clang, pop, etc. Remember Alka-Seltzer: 'plop-plop, fizz-fizz oh what a relief it is?'"...Well at least they acknowledged onomakdhafjbhsffhakntopoeia is a big effing word.

4. "Suggest a relationship: Develop a mental image between the product and a respected person, group of people, profession, or idea such as: 'Choosy Mothers Choose Jif.'" Wait a minute. What does a Choosy Mom look like?

Well if those four tips aren't a blueprint for success then I'll just see what a stuffed animal lion has to say and send those along next time.



Pictured to the side: A stuffed animal lion takes time out of to write a jingle over an ice cold beer.